Skincare for Everyone. Every Day. | Handcrafted in Shasta Lake, CA
About Us
Meet the Maker – How IT FEELS GOOD Was Born
A Little Idea That Turned Into Something Wonderful!
IT FEELS GOOD Tallow began with a simple idea: Great skincare shouldn't have to cost a fortune.
Like so many people, I wanted to take better care of my skin, especially as I began my weight-loss journey. I was concerned about changes in my skin's appearance and wanted to keep it feeling soft, moisturized, and cared for.
I discovered whipped beef tallow lotion and loved using it. But there was one problem — I was buying so much online that the expense was becoming a real budget buster!
So I decided to make my own.
What started as a way to save money quickly became a passion. I experimented with ingredients, perfected my whipped formula, and discovered that I could make a beautiful, luxurious moisturizer without the luxury price tag.
Then something unexpected happened.
My daughter began using my homemade tallow lotion and started telling her friends it was better than anything she'd ever purchased online!
And just like that, IT FEELS GOOD Tallow was born.
Today, I personally handcraft our whipped tallow lotions in micro batches right here in Shasta Lake, California, using locally sourced grass-fed beef tallow, organic jojoba oil, and carefully selected ingredients.
I believe skincare should be simple, enjoyable, and affordable. That's why I offer a wonderful variety of fragrances, an Unscented option, and the same personal attention to quality that went into my very first batch.
What began in my home as a way to save money has grown into a small business I'm incredibly proud of.
And even as we grow, my promise remains the same:
Micro-batch quality. More fragrance choices. Affordable everyday skincare.
From my home to yours, I hope every jar makes you say...
IT FEELS GOOD!
Handcrafted with care in Shasta Lake, California.
Real Customers. Real Experiences.
Candy from Anderson says:
"No makeup No filters!"... "All thanks to It Feels Good tallow! I'm obsessed with it, use the unscented on my face every day." March 2026
Cloe from Placerville writes:
"Since being pregnant I've purged all my soaps, detergents, and lotions and have exclusively used Feels Good whipped tallow lotion." August 2026
The Lost Art of Using Tallow for Skin Care
An Old-Fashioned Ingredient Making a Modern Comeback
Long before store shelves were filled with complicated skincare products, people used simple, familiar ingredients to care for their skin. One of those ingredients was beef tallow.
For generations, rendered animal fats were used in traditional soaps, balms, and skincare preparations. Today, beef tallow is finding a new audience among people who appreciate simple ingredients and traditional approaches to moisturizing.
So what makes beef tallow special?
Beef tallow naturally contains fatty acids, including oleic, palmitic, and stearic acids. These help make tallow an effective emollient, softening and conditioning the skin while helping reduce moisture loss.
At IT FEELS GOOD, we bring this traditional ingredient into everyday skincare by combining grass-fed beef tallow with organic jojoba oil to create our rich, whipped moisturizing lotion.
Every batch is personally handcrafted in Shasta Lake, California, with attention to quality, texture, and fragrance.
Traditional ingredients. Modern comfort. Everyday affordability.
That's the IT FEELS GOOD difference!
7 Reasons to Love Grass-Fed Beef Tallow Skincare
1. Deep Moisturizing
Beef tallow is a rich, traditional moisturizer that helps soften and condition dry skin, leaving it feeling smooth and comfortable.
2. Naturally Rich in Fatty Acids
Grass-fed beef tallow contains naturally occurring fatty acids, including oleic, palmitic, and stearic acids, that contribute to its moisturizing properties.
3. Helps Maintain the Skin's Moisture Barrier
Tallow acts as an emollient, helping reduce moisture loss and keeping skin feeling soft and cared for.
4. Gentle, Comforting Skincare
Our handcrafted whipped tallow lotion offers simple everyday moisturizing, with an Unscented option for those who prefer skincare without added fragrance.
5. Softens and Smooths Skin
Blended with organic jojoba oil, our whipped tallow lotion leaves skin feeling wonderfully soft and smooth.
6. Helps Protect Against Moisture Loss
Regular moisturizing helps keep skin feeling comfortable. Tallow provides a conditioning layer that helps slow moisture loss.
7. Simple Skincare for Everyone, Every Day
Handcrafted in micro batches in Shasta Lake, California, IT FEELS GOOD offers quality skincare, a delightful variety of fragrances, and affordable everyday indulgence.
Micro-Batch Quality. Natural Ingredients. Affordable Skincare.
IT FEELS GOOD Tallow — Handcrafted in Shasta Lake, California.